Market Entry Strategy
AIA helps established international companies enter the East African market and become operational and profitable as quickly and smoothly as possible.

What's included

Whether you’re a regional company, publicly traded multinational, or small tech start-up, our suite of market entry services provide foreign companies with the key on-the-ground facts, figures and insights they need to make informed decisions and execute strategic plans. We work from the initial understanding and investment decision phase, to creating a tailored market entry strategy, through to operationalizing these plans; helping to demystify an opaque and challenging environment.

Understanding

From a client’s first look at the market, we provide the facts and figures needed to make an investment decision. Our market overviews, regulatory checks, competitive analysis, product-market fit assessments, and a host of other services ensure the client has all the intelligence they need to validate the market and make a fully informed decision.

CASE STUDIES

Regulatory & Statutory Review

An international insurance company was interested in becoming an underwriter in Tanzania but was unclear about the process, cost or timeframe.

Regulatory & Statutory Review

An international insurance company was interested in becoming an underwriter in Tanzania, but was unclear about the process, cost or timeframe.

Market Assessment & Consumer Survey

An international TV company was exploring the potential to start a TV channel in Tanzania, broadcasting international content dubbed into Swahili.

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Management Consulting

AIA provides management consulting to both East African businesses and NGO’s to help them improve their operational efficiency, strengthen their core competencies, and ultimately effect improvements that lead to increased market share or mission success.

Investment Advisory

We strive to effectively bridge the gap between foreign investors and local opportunities to facilitate attractive transactions that develop strong businesses and returns.