Market Entry Strategy
AIA helps established international companies enter the East African market and become operational and profitable as quickly and smoothly as possible.
Whether you’re a regional company, publicly traded multinational, or small tech start-up, our suite of market entry services provide foreign companies with the key on-the-ground facts, figures and insights they need to make informed decisions and execute strategic plans. We work from the initial understanding and investment decision phase, to creating a tailored market entry strategy, through to operationalizing these plans; helping to demystify an opaque and challenging environment.
From a client’s first look at the market, we provide the facts and figures needed to make an investment decision. Our market overviews, regulatory checks, competitive analysis, product-market fit assessments, and a host of other services ensure the client has all the intelligence they need to validate the market and make a fully informed decision.
As a follow on to our understanding work, we help foreign companies develop a market entry strategy and roadmap, from company set up to formal launch. We specialize in helping foreign companies understand local idiosyncracies and dynamics, and developing detailed action plans and strategies to overcome these hurdles.
Next, we focus on supporting the operational side of our client’s launch by developing sales and distribution plans, competitive strategies, gathering the market intelligence that is essential to creating a marketing strategy, and providing other tailor-made support services to help a company evolve from being a paper entity to an operational business.
Once operational, we support our clients in expanding to new countries in the region, adding new or complimentary products and services, or generally supporting their growth goals.
We ensure that clients understand complex regulatory environments and the country’s political situation, as well as other key operational risks. We equip our clients to comply with requirements and mitigate these risks through proper messaging to stakeholders, and monitoring and evaluation standards as well as putting policies and procedures in place.
An international insurance company was interested in becoming an underwriter in Tanzania but was unclear about the process, cost or timeframe.
An international insurance company was interested in becoming an underwriter in Tanzania, but was unclear about the process, cost or timeframe.
AIA developed a comprehensive overview of the insurance industry in Tanzania, with a focus on regulations, costs and timelines for becoming an underwriter. In addition to a summary of the written rules and regulations, AIA included a practical overview on what the company could expect when working to launch, as this varied considerably from what was laid out in the written rules.
AIA provided the client with a quick, clear understanding of the steps and capital required to become an underwriter and set realistic expectations and timeframes for the launch. Our deliverable highlighted how the process for becoming an underwriter was quite different to what the client expected on-the-ground, with significantly longer timeframes. With this in mind the client chose not to proceed with becoming an underwriter.
An international insurance company was interested in becoming an underwriter in Tanzania, but was unclear about the process, cost or timeframe.
The company’s investment thesis was to capitalize on rising incomes, TV penetration and increased TV ad spending. Most of the content available in Tanzania is international content dubbed into English, or locally made, and in Swahili. The client wanted to be the first provider of well known international content dubbed into Swahili, but before making an investment decision, needed more information about the market.
Over two separate phases, AIA provided key insights that helped the client make an investment decision. AIA provided detailed information on:
● Existing TV connection providers, price points and distinguishing factors (i.e. connection method satellite or digital, number of channels, content shown.)
● Existing top TV channels, rankings, and distinguishing factors (i.e. content shown, target demographic)
● Advertising market overview and trends, covering ad spending by medium, who the major ad spenders and agencies are, growth in the market, and the future of advertising in Tanzania.
An international insurance company was interested in becoming an underwriter in Tanzania, but was unclear about the process, cost or timeframe.
AIA developed a comprehensive overview of the insurance industry in Tanzania, with a focus on regulations, costs and timelines for becoming an underwriter. In addition to a summary of the written rules and regulations, AIA included a practical overview on what the company could expect when working to launch, as this varied considerably from what was laid out in the written rules.
AIA provided the client with a quick, clear understanding of the steps and capital required to become an underwriter and set realistic expectations and timeframes for the launch. Our deliverable highlighted how the process for becoming an underwriter was quite different from what the client expected on the ground, with significantly longer timeframes. With this in mind, the client chose not to proceed with becoming an underwriter.
We strive to effectively bridge the gap between foreign investors and local opportunities to facilitate attractive transactions that develop strong businesses and returns.
Africa Insight Advisors (AIA) is a Tanzania and Kenya-based boutique consulting and investment advisory firm that works to provide compelling solutions to clients working across Africa.